In retail, although absolute profit made on consumer products is relatively small, they are generally sold in large quantities, and therefore total profits on such products can be substantial. Fight for customers and thus for profit is, however, fierce in a highly competitive environment. That is why shoppers expect a state-of-the-art shopping experience and the retailers are somehow forced to adjust the whole shopping experience in order to give them what they ask for.
Industry specific challenges:
- Sales should be made fast, because of the physical (in case of food or beverage) or moral perishability (shorter fashion seasons) of products;
- Heavy growth, stagnation and even decline in some product lines give birth to the need for increased advertising of those products;
- Considerable segmentation of the market and fierce competition with a growing number of producers;
- An increasing percent of sales come these days from online, mobile and social commerce sites, so the total amount per customer in the brick and mortar retail should be as big as possible in this rough competition.
IQboard results approach:
- Personalised in-store communication with customers and visitors through the digital signage feature differentially on displays or groups of displays in strategic places in your location, where people can see them and interact with some of them;
- Digital signage gives stores an edge over the competition, helping them increase revenue without costs increase;
- Real time both ways in-store communication with customers and visitors, through the interactive capacity of the solution instaled on touchscreen devices: web navigation, feedback and other forms filling etc.;
- Develop a more engaging in-store customer experience through dynamic communication in order to compete with online shops, an emerging competitor, and get the maximum (sales and brand awarness) of the people that still like to see, touch and try the things they buy;
- Drives consistent brand image, visually attracts passerby, generates cross selling through cross advertising;
- Change customer behavior and change itself based on predictive analytics and your own predefined goals;
- Considerably reduce time and print costs and the marketing logistics ones (prints transportations and mounting/ removal).
– videos of displayed products recipes
– products use suggestions
– new product launch
– commercials of complementary products from other store departments…
– product promotions
– customer loyalty programs
– new product launch…
– product or product bundles promotions
– new collection video
– outfit suggestions for various occasions
– customer loyalty programs…
– ongoing promotions
– new products commercials
– payment methods accepted
– customer loyalty programs
– availalble vouchers…
– outfit suggestions for various occasions
– ongoing promotions
– new collection videos…
– individuals/ legal entities office
– financial products promotions
– necessary documents for credits/ cards/ accounts
– other useful financial information…
– individuals and legal entities financial products promo
– exchange
– working time…
– daily exchange and main currencies evolution
– providers to whom payments can be made
– necessary documents for payments and exchange
– safety rules: distance in a row, waiting area…
– ongoing promotions
– new products commercials
– payment methods accepted…
– new products advertising
– complementary products commercials
– events scheduled in the location…
– promotional offers, special prices, bundles
– teasers for new movies
– videos of new food and beverage products
– emergency exists, food, toilets…
– movie trailers
– scheduled movies for every room
– promotional offers, special prices, bundles
– cinema map with halls
– emergency exists, food, toilets…
– ongoing promotions and campaigns
– stores map, emergency exits, toilets
– customer benefits and loyalty programs
– products and shops presentation videos…
– lockers use rules
– working time, loyalty programs, news
– products, stores and services commercials
– mall promotions and news …
– access rules: hours, areas, payment info
– stores access map
– products, stores and services commercials
– useful info: time, customer benefits…